The Essential Guide to Boilerplate Press Releases: Why They Matter and How to Craft Them
In the fast-paced world of public relations, every word counts. A press release can be a powerful tool to spread your company's news and reach a targeted audience. But what about that section at the bottom, often in smaller text, that provides background information about your company? That's your boilerplate press release. What is a Boilerplate Press Release? A boilerplate press release is a short, standardized paragraph (or sometimes two) that provides essential information about your company. It's typically included at the end of a press release, serving as a quick reference guide for journalists and readers alike. Why is a Boilerplate Press Release Important? An effective boilerplate press release offers several benefits: Efficiency: It saves journalists time by providing key information about your company in a readily accessible format. They don't need to hunt for details elsewhere. Consistency: A boilerplate ensures consistent messaging across all your press